The+Basics+or+Main+Ideas

media type="custom" key="9426420"

Target to an Audience (Demographic) 


 * Targeting an Audience is the **first thing** you need to do when creating an add
 * The audience you are trying to reach effects almost everything including: Place of ad, writing, look, and feel
 * When trying to find who to target, think of gender, age, race, location, and most importantly, the product your selling
 * After targeting audience try to apply what they like in your ad
 * An ad should answer your audiences questions before they ask them, and though it may not make sense to other audiences the important thing is that your audience understands it.

 Frequency of Advertisements


 * A very important, key factor, in advertisement is frequency, or how many times your audience hears your message.
 * People need to hear a message about 3 to 21 times to really remember the info.

 Consistency is important


 * Jingles, catch phrases, and slogans need to be consistent!
 * It makes things easier to remember and recognize
 * Stick to one theme, other wise costumers could get confused

 Here are some ads... See if you can spot the consistency that is used in all of them.

 <span style="background-color: transparent; display: block; font-family: Times; font-size: medium; line-height: normal;">media type="youtube" key="IEEGqzoCDPM" height="349" width="560" Back to Home