The+Mediums+of+Advertising

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Television Cost: $200,000 for one 30 second commercial (prime time) Pros: -A lot of viewers -Sight and sound and motion are all available to use -Easily understood k   Cons: - Very Costly -Hard to Target Audiences Other: Super Bowl Facts kk

Newspaper Cost: Around $1,300 a week k   Pros: -Local viewers  -Flexible times k   Cons: -short views -small audience l Mail Cost: $1,400 for 1000 4" by 6" postcards (including postage)

Pros: -No competition -Personalization

Cons: -High cost for what you get -Has the infamous name of "junk mail"

h Magazines Cost: $1,500 to $5,000 per month or per issue  l Pros:  -Easy to reach audiences -High quality

Cons: -Expensive -Hard to target audience k  Radio Pros: -local  -low cost k    Cons:   -audio only   -listeners show low attention 8  Bilboard   Cost: $3,000 for artwork and setup (for 16 weeks). Pros:  -low cost   -low competition   -repetitive viewes. Cons:  -almost impossible to target audiences



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