Techniques

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 There are many different techniques that can be used during advertising. Here are a few.

Exaggeration: To exaggerate, take the basic idea of your product and compare it to something a lot bigger (or smaller). Exaggeration can help simplify your product, and make things easier to understand.

__Emotion:__ media type="youtube" key="fvu2iiHXybU" height="349" width="560" align="center"

The video above shows emotion put into an ad for a video phone. It features many different people communicating in a way that wouldn't be possible with a normal phone.  Emotion is best used as a technique on radio and television.  Music (expecaily famous music) really triggers emotions.  Weddings, kids, babies, family connections, and animals (cute ones work best) are key in the emotion category. Emotion connects your audiences to the advertisement and helps your ad to be more memorable.

Problem/ Solution media type="youtube" key="M7bDEGt_GWo" height="349" width="425" align="center"

 Some products can solve problems. If they can than this is a good type of ad to use.  Normally it starts off with some sort of question like...  - Do you have enough money for...?  - Are you always...?  - Has this happened to you...?  This can help grab attention by immediately connecting the viewer to the ad.  At the end of the ad have the solution to the problem, (normally your product.)  The bigger the problem the better the ad.  <span style="background-color: transparent; color: #000000; display: block; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"> <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"> <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"> <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"> <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"><span style="background-color: #ffffff; color: #ffffff; font-size: 12pt; font-style: normal; font-weight: normal; vertical-align: baseline;">k <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"> <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;"><span style="background-color: #ffffff; color: #ff000c; font-size: 16pt; font-style: normal; font-weight: normal; vertical-align: baseline;">Songs/ Jingles  <span style="background-color: transparent; color: #000000; display: block; font-size: 12pt; font-style: normal; font-weight: normal; text-align: center; text-decoration: none; vertical-align: baseline;">﻿  This is a very simple way to have an ad be very memorable, and in the long run, sell the product being advertised. Although before a jingle is written you have to be sure you know your demographic, because the words and tune need to be perfect in order to connect with the audience. Here is an example of a catchy song... media type="youtube" key="6bJOIqVAD-s" height="349" width="425" align="center"

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