Ad+Dissection

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On this page there will be a series of advertisements. Try to guess the demographic, the technique, and whether it was a good or bad ad.



Mini Cooper Take your guesses and when you are done highlight the black to see if you agree with me.

Demographic: Men or Woman 16-25 probably adventurous Technique: Exaggeration Good vs. Bad: Probably good, but considering the brand is only the logo you would have to know that it stood for mini cooper. media type="custom" key="9419798" align="center"

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Kia Soul

Demographic: Obviously the younger generation Technique: These could fall under a couple different categories. First, they could very well be Jingles, or maybe loosely tied to problem/solution. Good vs. Bad: These ads strike me as memorable, but not making me want to buy a car. Even though my feelings are this way the ad was surprisingly successful. So I would have to say it is a good advertisement.

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Skittles  Technique: A little bit of exaggeration, and maybe problem/ solution. Demographic: Age 7 to 11 either gender  Good vs. Bad: Good, the consistency with all skittles ads really helps, and the color scheme really grabs your attention. media type="custom" key="9467374" Back to Home