Good+vs.+Bad

Advertisements: Good vs. Bad d First to pin-piont an area... Good **Magazine/ Newspaper** ads Have... ..................................................... Bad **Magazine/ Newspaper** ads Have...
 * ............................... Good................................... ||   ..................................... Bad ... ﻿  .............................  ||

...........
 * 1) Interesting eye catching images ......................................................... . 1. Dull appearance
 * 2) Good Headlines ................................................................................. 2. All Caps lettering
 * 3) LESS than one paragraph ................................................................... 3. To much text/ hard to read
 * 4) Clear logo/branding ............................................................................ 4. No contact information

You can see with this ad, the name Coca-Cola is right in front of you so ............. This ad may not look "bad" at first sight, but if you think about every other car .......... immediately you know what this advertisement is for. ........................................ advertisement, many of them look like this. So it isn't very eye catching if your are Then there is a quick, easy to read, positive comment about the product, ........... just flipping through a magazine. Also the branding just isn't quite there, you can barely and under that, a website you could go to to check out the product. .................... see the Ford emblem on the steering wheel, and the ford emblem in the conner would be It is eye catching and it certainly covers the criteria for ...................................... overlooked. a "good" advertisement.

Now for a broader spectrum...
 * Good .................................................................................................................. || ,,,,,,,,,,,,,.........................................................................,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Bad ||
 * A good advertisement no matter what medium...** ........................................................ ** A bad advertisement no mater what medium... **

1. Has the customer looking at the product in a new way ................................................ 1. Will be all jumbled up with random facts thrown at you (such as prices or facts) 2. Ads that educate can show the viewer the benefits of the product being sold  2. Normally don't have a good product 3. Have people better understand the ad by having them put themselves in --..'- 3. Will leave the viewer with unanswered questions the position of the person in the ad 4. Has a set demographic

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